Stop Bad Coffee

The project was born in 2016 from an outside-the-box but forward-looking idea: make sure the customer can recognise at first sight a coffee shop where quality coffee is served by professionals and high-quality equipment is used.

A quality trademark for bar and coffee shop managers, to stand out from the average of the many places where coffee is mistreated and badly served.

From a manager’s or barista’s point of view, joining the project means making themselves available to a professional evaluation (mystery shopping) that measures service quality against prearranged standards, fixed by Stop Bad Coffee.

The parameters are broadly based on: cleanliness of the equipment, correct extractions, coffee-based beverages served following quality standards, suitable use of ingredients such as milk and high quality coffee. Some of the required parameters can be reached through training.

Eventually, and most importantly, we give you the chance to stand out from the crowd and define your business as worth a real quality certificate, assuring your clients they know in advance they will receive a top service.

You do not become a partner or an associate: a fixed annual price is paid to be certified for the excellence you offer your clients on a daily basis.